Meet the team

Having worked for a number of different global consultancy firms, Ian noticed there was a gap in the market. He wanted to be able to offer clients of all sizes a much more bespoke service, with a more agile and focused approach. His goal was to build a business that was attractive to clients and practitioners alike, with the mission of protecting people, assets and reputation. The ethos was, and always has been: people first.

Ian spent 9 years as an armourer in the British Army. This instilled a critical value for safety and taught him a great deal about teamwork and determination, along with the need for a sense of humour when things don’t go to plan!

After leaving the army, he worked with some outstanding health and safety practitioners and business leaders at companies like Det Norske Veritas and DuPont Safety Resources. This helped Ian build a unique approach for his own company centred around people and communication supporting safe and healthy work, rather than being seen as someone who hinders it.  He has since built a new business strategy following attendance on the Goldman Sachs 10,000 UK businesses programme in late 2022, with a plan to grow the team and create a culture with happy colleagues and clients.

Ian’s belief is that, because we spend so much time at work, it’s vital that we enjoy it. However, when he’s not working Ian loves getting outdoors, so you will often find him up a hill with a group of friends or with his dog, Minnie the whippet. He also enjoys running, proudly completing the Great North Run in September 2022. Ian also recently became a grandad, so will now be doubling up with both Minnie and his grandson on a few hill walks!

Michael became a member of our team in 2023 having previously worked at another consultancy business. Aside from the increased salary potential, the attraction to join Vita Safety was the opportunity to work with a smaller team, to contribute to growing the business and develop his professional skills at the same time.

Michael loves meeting new people. He relishes the opportunity to build solid relationships with clients and is always confident in developing their health and safety procedures and performance by working together with them to improve.

When he’s not working, Michael likes nothing more than making the most of family time – walking the family dog, watching or playing football with his son. If he’s not with the family, he’s usually got his head in a good book or binging a boxset!

Helena joined the team in May 2026, bringing with her over two decades of experience in health and safety. Like many professionals in the field, her career began organically in 2005, by being the person who asked the right questions, sought out answers, and made things happen.

Since then, Helena has built a broad and varied career across industries including warehousing, waste recycling, transport and logistics, and manufacturing. Her hands-on experience has given her a practical, people-focused approach to health and safety.

Driven by a passion for continuous learning, Helena is a familiar face at health and safety conferences and exhibitions, where she actively engages with others and learns from the real-life experiences that shape best practice in the industry.

At Vita Safety, Helena is committed to making a meaningful impact, helping businesses protect their people and prevent serious workplace injuries. She firmly believes that ensuring everyone returns home in the same state (or better) than they arrived is one of the most important commitments any organisation can make to its workforce.

Outside of work, Helena is a dedicated horsewoman. She spends much of her time competing in showjumping and dressage, as well as taking part in side-saddle shows and demonstrations. Her passion for riding has taken her on some remarkable adventures, including trying her hand at polo and jousting, and trekking through the snow-covered Bighorn Mountains of Wyoming and the vast grasslands of Inner Mongolia.

William joined the Vita Safety team in 2026 as our Health and Safety Advisor. He enjoys working with people and understanding how work really affects them. Before joining Vita Safety, William worked as a health and safety practitioner in New Zealand, where he had the opportunity to collaborate with a wide variety of practitioners in different industries.

With a background in physiology and occupational health, and experience working within the Healthcare system, he’s particularly interested in how work impacts both physical and mental wellbeing, and how health and safety can genuinely support people rather than just add more paperwork.

William joined Vita Safety because he strongly believes in the company’s flexible approach to health and safety, tailoring advice to suit each organisation’s people, environment, and challenges, rather than taking a one-size-fits-all approach. He enjoys building good relationships with clients and working alongside them to make improvements that feel realistic and achievable.

Outside of work, William enjoys football, both watching and playing (although it’s more watching than playing). He also loves travelling with his wife and is excited to explore more of Europe after making the move from New Zealand.

Amber is an experienced Administrator with a diverse background in the Recruitment and Telecoms industries. Starting her career within the Recruitment industry at a young age, Amber quickly honed her skills over four years before transitioning to the Telecoms sector, where she spent a decade developing her expertise. Known for being proactive and detail-oriented, Amber is passionate about delivering an exceptional client experience, consistently striving to exceed expectations.

Beyond her professional life, Amber is an avid cold-water swimmer, having participated in the Great North Swim for the past 3 years, a reflection of her love for challenging herself and embracing the outdoors. She also enjoys baking and cherishes quality time with her family, especially since becoming a parent in 2023 to a wonderful little girl who keeps her on her toes. When she’s not swimming, baking, or spending time with her family, you’ll find her enjoying good food and a great cup of coffee.